.07

Section
Seven

Negative Online Press

If you look for it, odds are you'll find a fair amount of negativity circulating the internet about Scentura Creations and it's business practices. There are plenty of online forums where people can post uncensored, unfiltered, and unsubstantiated information about any business.

It's important to note that these forums make zero effort to verify the accuracy of a complaint, which is clearly unfair to Scentura, or any other business in question.

Further, having a false claim or complaint removed is nearly impossible, as most of these forums profit from negative news, regardless of truth or validity.

Some of the complaints are critical of the method that most of the Independent Reseller's use to distribute the product, which is that of Direct Selling, also known as face-to-face selling. While probably not the most glamorous way to sell a product, it's a consistent sales strategy that has been used by many successful and respected companies for over 100 years, and is gaining in popularity.

In fact, the Direct Selling industry accounts for nearly $30 billion in annual sales in the U.S., with over 15 million people involved in Direct Selling at any given time.

Read more information and statistics about Direct Selling.

It's also important to note that even if a complaint were legitimate, the fact is that Scentura Creations does not dictate the business practices of the Independent Resale customers, and does not control how they choose to sell or distribute the product.

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