.04

Section
Four

How does Scentura sell?

Once the product is bottled and packaged, it's ready to be shipped to one of the many Independent Wholesale Distributors across the United States.

Since Scentura doesn't cut corners in the manufacture of its rendition products, where do the savings come from that allow their fragrance-line to be marketed at a much lower cost than other designer fragrances?

Although its product has been advertised nationally on television and in major magazines, Scentura's promotional and advertising costs are minuscule compared to those of other designers.

Further, having established such a loyal base of independent distributors, Scentura can cut out the high overhead costs of middlemen and department store mark ups, therefore passing on the savings to the end customer.

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